The motto LOVE, WEAR, RETURN conjures up thoughts of people buying an expensive item, wearing once, then trying to return it Monday morning. Talk to anyone at a high-end boutique, most Mondays someone will try this. First, it’s completely illegal. Second, it’s just morally wrong. But now it is legal, acceptable, and encouraged – at Rent The Runway.
Rent the Runway is a new company created to bring high end fashion to…your doorstep. Allowing you to actually wear that perfect dress you always admired but immediately pushed from your mind because it was outrageously expensive. Seems like this new business model would be perfect for all of us fashion lovers on a budget.
Herve Leger at BCBG.com
There are a few snags (no pun intended) that one would imagine could occur, i.e. wrong size, late delivery, stains etc., but the ladies of Rent the Runway seem to have it under control even though the task of sharing and actually bringing high end couture fashion to the masses is no easy task.
There will always be the little black dress that you will wear over and over again…. that’s an investment for sure and most definitely some other staples are worth purchasing. But I know very few people that wear cocktail dresses and ball gowns enough to warrant the extreme prices.
It’s as simple as going online and signing up for a membership, reserving your dress, wearing it and looking fantastic and returning it. If you aren’t quite sure what styles, colors or dress would look best on you ask about it on Trend Talk or send a picture via Send The Trend and everyone can give you personalized input to help you look your best!
Sign up for a membership at renttherunway.com
It’s about time! I have to wonder if the ladies who started this had daughters and consequently, closets full of once-worn prom, homecoming and other formal dresses. In these economic times, it is a concept whose time has definitely come!
Cannot wait to try this out!
With all the events I have to go to I’m going broke trying to look fabulous!