I spent last week unpacking the spring orders at my boutique.
It’s generally a happy occasion when I remember, “oh yes, I ordered that. “
But then every so often – and any buyer should admit to this – there will be an “uh, I hope people like this” moment. Which is what I thought when I opened this season’s version of white.

I’m not talking just white or bright white.
I’m talking put-down-the-teeth-whitener-you-are-glowing white.

Is it practical? Will people embrace it?
Will people buy it??

I did a couple of pairing tests.
One of my favorite looks is crisp white against browns or tans. The very stark white of this spring looks uneven against earth tones. This shade of white will pair best with blacks, primaries and metallics.

And with the primaries, this spring’s white is strongest with graphics prints. Florals looked unnatural when paired with the unrealistic white. A more subtle white – one that might actually be found in nature – would pair much better. The metallics however, look fantastic with this shade.

Maybe it when it warms up someday (a gal can dream), it won’t seem so dramatic.

A few years ago, I felt the same way when I opened a box full of bright orange bags. My initial reaction was “are these meant to be caution cones?”
It took a day or so, but I fell in love with that color.
And that color turned out to be my biggest seller – ever.

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